11月28日(木) [11:00-11:40]
- The Wall Street Journal
- STAGE1
Unlocking Trapped Value for Publishers and Brands with Data
Within most companies in the world today exists vasts troves of data. Despite the advancements that we've seen in computing power and storage as well as artificial intelligence, many companies still haven’t been able to unleash the full power of the data that they possess. The key inhibitors are the huge investment that it takes to prepare data to make it useful as well as the shift in mindset where business challenges are solved by looking at them through a data lens. Dow Jones is an example of a company that has gone through this process of transformation and is now able to leverage its data to a new capacity to provide compelling advertising solutions for its clients. Come and hear how we have used our rich, proprietary first party data to develop cutting edge targeting, reporting and performance solutions for our advertising clients.
