Started my career as a copywriter In-house Creative Depertment in Kao Corporation. Made lots of product concepts, package copies, storyboards, graphics, web contents as a creative director。In 2012 transferred to marketing as a brand manager. And then came back to creative, as a senior manager, in charge of advertising for skin care and hair care. In 2017-18 worked in Digital Marketing as a VP, moved to Consumer Relations Development, the mission is to understand consumer whole profile and deep insight from data.