I think that the role of a marketer is to nurture the brand in charge and to make it better and stronger. In this session, we will take the case of kit-cut as an example. The brand that was born in the UK in 1935, follows the flow from its launch in 1973 to the present, has grown into a number 1 chocolate brand. I will unravel the string. I hope it will be helpful for those involved in marketing.