11/28 [15:50-16:55]
One Day PASS(11/28)
Full Conference PASS
CK11 How Media Makes Money when Digital and Media Integrates (65min)
Advances in data and technology have enabled mass marketing and digital media integration. Also, by integrating, it tends to be talked about how to verify the effects and use data from earning. In this session, people from various positions gather to discuss the value and essence of media useful for practical use based on examples!
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- Naoyuki Manabe Moderator
- DENTSU INC.
- Data & Technology Center
General Manager
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- Hayate Usui Speaker
- KODANSHA LTD.
- Director, Brand Business Department
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- Kazumasa Tomita Speaker
- ZUU Co., Ltd.
- Founder
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- Shinjiro Ninagawa Speaker
- TV TOKYO Comunications Corporation
- Director
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- Jun Miyamoto Speaker
- Nielsen Digital Co., Ltd.
- President
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- Atsushi Nakahashi Speaker
- CyberAgent, Inc.
- Brand Creative Department Creative director CYPAR Chief Marketing Officer
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- Sayako Shimokobe Speaker
- Shogakukan
- Vice Editor-in-Chief
