Fan marketing is important, but how do you actually tackle it? It will be a session that will answer as many practice questions as possible. Many companies have various issues related to fans, such as fan definitions differ from company to company, fan creation takes time, and short-term monetization is not possible, and there is a gap in awareness with management. In response to these issues, I would like to create a session where speaker companies that have already achieved business growth through fan development can propose solutions through their case studies.