11/28 [11:30-12:20]
One Day PASS(11/28)
Full Conference PASS
TB7 Budget between TV and the Internet: Analyzing the New Common Indicators
“As digital video advertising is becoming more and more formatted, how companies decide their TV and digital budget portfolio, and what their performance indicators are, will have different characteristics.
In this session, we will discuss the ideas and common indicators of ideal budget allocation for TV and digital, while listening to the actual situation of everyone working on cutting-edge digital marketing. "
