Akira Suzuki currently serves as Head of X Design Center at TikTok Japan. Graduated from MBA of Hitotsubashi University. Akira joined Dentsu and started his career as a strategic planner in 2007. Currently, as a creative leader, he directs tons of marketing strategies for global and national clients. His work have been recognized at over 170 international awards including Cannes Lions, D&AD, OneShow and Clio… He was chosen by the Foreign Policy Magazine as ‘100 Leading Global Thinkers’ along with Hillary Clinton, Angela Merkel and Mark Zuckerberg etc… in 2016. He was also part of ‘The Innovator 25 2018 Asia-Pacific’ nominated by The Holmes Report and ’40 Under 40 in 2018’ nominated by Campaign Magazine.

Session

Wed, 27th Nov 9:55-10:35

[Keynote2] What is the ecosystem of the smartphone-native generation? The key to the switching-on desire of 18 million user markets requires meaningful experience and authenticity.