Satoko is the CEO and Co-founder of Phybbit. Eight years ago, she was finishing her masters in Atomic Physics. After graduating she started Phybbit with her fellow physics researchers and 2 years ago Phybbit launch an AI-driven ad fraud detection tool called SpiderAF. The product launch was successful and now SpiderAF is the market leader in the Japanese ad tech market. In her personal life, she is the mother of two beautiful children.

Session

Why we need more transparency in digital advertising. Ad tech market forecast for 2020.