Since 2017, as a member of Hakuhodo Data-Driven Marketing function, Kyohei has been working with clients in retail, telecom, and CPG brands by planning marketing activities through the utilization of big data, combining 1st party data with the 3rd party data owned by Hakuhodo DY Group. Development of new media service in urban and retail space combining DOOH and mobile media is another field he has been working past few years. His former career includes strategy planning in TBWA HAKUHODO providing communication strategy for global brands, and solution development through partnership with U.S. based retail-tech startup.

Session

Thu, 28th Nov 11:30-12:20

[NE1] Reinventions of CX from Retail Tech