Simon is the manager of Yamaha Corporations Brand Marketing Group, responsible for planning, implementation and governance of Yamaha’s global brand strategy. In this role he led the development of Yamaha’s first corporate-wide Brand Promise and new visual identity guidelines.



Simon’s previous roles include Sales and Marketing Director for Bösendorfer, the world’s oldest piano manufacturer in the premium market, and a 3 year assignment as Premium Piano Marketing Manager for Yamaha Corporation of America.

Session

Wed, 27th Nov 14:55-15:45

[CK4] Owned Media and Branding