KOTARO MATSUI started his career as a web designer in Kyoto late 90’s, then joined Dentsu in 2000. After contributing growth of major digital media in Japan, he’s been developing effective sponsorship models both for music culture and brands. For example, led LEXUS presents FREEDOMMUNE ZERO(2013), EMPORIO ARMANI radio program on block.fm(2015), and DOMMUNE internet service by U-NEXT(2016). Now leading Advanced Promotion Department of Dentsu and many projects such as brand new experience named ‘Scopes driven by PORSCHE’.

Session

Wed, 27th Nov 13:50-14:40

[PA2] Next Step for Customer Acquisition