Marketing transformation Director by Digital.
In charge of Integrating Media& communication Planning,data management&visualizing,

Joined Hakuhodo in 2013.
Engaged in branding, sales promotion and sales support plan development planning focusing on retail customer data.

Being transferred to Hakuhodo DY Media Partners from 2016.
developing integrated on-offline media plan to maximize brand and business value, EC start-up business utilizing media content for making it high profit and apparel brands which various sports brands take part and fans are willing to buy them.
Currently working on Stripe International, - lady’s apparel brand, core brand name 'Earth Music & Ecology' - democratization of data using DMP/BI, optimization of discount rate and Inventory optimization by machine learning.
I hope making happy and sustainable relationship - sales, profit and customer engagement.

Session

Thu, 28th Nov 13:40-10:40

[ST3] Lessons Learned from Unsuccessful Stories *No photography (100min)