Ａmane Kawana is the foremost figure as well as pioneer and leader of digital interactive marketing and engagement communication business model of Japan.

Amane began his career as a marketing specialist in 1985 at Hakuhodo Inc., the leading advertising agency in Japan. With over 20 years of strategic marketing experience, he has provided not only advertisement and communication strategy but also management and product strategy for many major clients, such as Coca-Cola, Apple, Honda, and Japan Airlines.

After being GM of Engagement Planning in 2010, GM of Innovation Emergence Center in 2014. Currently becoming Executive Director of Japan Advertising Review Organization since 2018.



Specialties: Marketing, Marketing communication,Marketing Technology, Marketing Intelligence, Engagement Creative,Branding, Brand Safety, Advertising review, Innovation, Start-ups

Session

Thu, 28th Nov 14:45-15:35

[NE4] Dramatic Direct Marketing Shifts Coming in 2020