Vihag is the Marketing Director at Guinness World Records Japan.

After spending 17 years in the world of advertising at Hakuhodo Inc., Vihag joined GWR in 2014.



At his previous job, he had experienced working with several major international clients, on their product and corporate branding projects. At Guinness World Records, Vihag has been extensively involved in providing consulting services for leveraging record-breaking as a means of building brands and creating content, for clients ranging from global corporates to local governments.



As a marketing director he is responsible for planning campaigns for clients and raising presence of the GWR brand, especially in the B2B sector.

Session

Wed, 27th Nov 14:55-15:45

[CK4] Owned Media and Branding