Yoko Shibata was in charge of developing new business in a restaurant operating

company which she joined after graduating college. Later, she experienced developing

new products and salons at a cosmetic company, and founded Shibata Yoko Office in 2004.

From then, she has been consulting widely, ranging from corporate branding, producing

shops, to developing products as a brand producer.

In 2014, she served as the general producer of Seven & I Holdings Co.’s new shopping

mall “GRANDTREE MUSASHIKOSUGI”. Her works stretch from producing “LOG

ROAD DAIKANYAMA” (2015) and the restaurant floors of “Shibuya HIKARIE” (2012),

which are both of Tokyu Corporation, producing Japan pavilion’s restaurants of Expo

Milano 2015, the seven restaurants of PALACE HOTEL TOKYO, to producing “Uchi

Café Sweets”, a private brand of desserts sold in convenient stores, LAWSON , and more.

From the autumn of 2013, she launched an apparel brand “BORDERS at BALCONY”.

Session

Wed, 27th Nov 17:05-17:55

[CK6] AD・WARS／THE RISE OF MARKET-WALKER