Worked in P&G for 15 years as consumer insights and analytics and people/org management. This includes Fabric Enhancer, Lenor, launch in Japan, Hair Care portfolio management, Gillette, Shopper Research, ROI/Initiative Success turnaround, and Global Media/Asia Big Data based in China. Joined Facebook since 2017 May, and leading the team of marketing science in Japan, who are specialist of FB/IG algorithm, Instagram User insights and Ad measurement.

Session

Wed, 27th Nov 16:00-16:50

[DM4] Creatives and Data Utilization