At Sony Marketing Inc., Yoshimasa Hashimoto leads digital marketing projects such as digital advertising, social media, marketing automation, website management and system development for Sony Japan’s online store and product information website (www.sony.jp). Also, as a product marketing manager of e-commerce, he planned and managed new product launches including aibo, Walkman products (sold exclusively online), new category mirrorless interchangeable-lens camera NEX-5.

Session

Wed, 27th Nov 13:50-14:40

[DM2] Who owns the Data? How to Effectively Manage and take Control