Wed, 27th Nov 2019 [12:00-12:40]
Visitor PASS
One Day PASS
Full Conference PASS
- Loyalty Marketing, Inc.
- STAGE3
Common ID Implementation through Data-Driven Marketing by utilizing O2O
Cross Marketing without dependency on cookie.
Ponta Common ID platform has over 91 million members.
We can predict accurately and approach “CV likely customers” from their consumption behaviors at real stores and so on, and grasp results (consumption behavior/CV) accurately via common IDs.
I will introduce a structure and success stories of high-precision ID marketing which is made possible by factual data and not just based on web behaviors in browsers.
