Wed, 27th Nov 2019 [15:00-15:40]
Visitor PASS
One Day PASS
Full Conference PASS
[VALUES × Lion × RoomClip × Credit Saison] "Contextual Targeting" - how marketers target consumers enjoying contents.
It will be a panel discussion to exchange opinions from the standpoints of advertisers, publishers, and marketing consulting companies regarding "Contextual Targeting" - how marketers target consumers enjoying contents.
In the discussion, we will introduce the analysis results using web action log data and the actual approach of each company.