11/27 [9:15-9:55]
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Keynote #1 The Power of Sport: Rugby World Cup 2019 - how adidas maximized its unique presence in rugby to conquer the audience.
"Thanks to the rapid progress of the Japanese national team the Rugby World Cup 2019 was a climax that no one had imagined at first.
Just as national teams fought hard, at these global sporting events, sports manufacturers are also fighting based on their strategies.
In this keynote, we will discuss what Adidas has done in Japan at the Rugby World Cup, as well as their prior strategies and results. "
