Céline Del Genes – a French Native - is the Global Vice-President of Specialist sports. In this role, she holds full business responsibility for the Specialist Sports businesses that include Tennis, Rugby, the Olympic Games and Swim amongst others. Celine is tasked with actively sharpening the adidas brand positioning within the respective sports, whilst also steering the category's vision through strategic planning, driving markets to excellence in execution to achieve business objectives. In addition, hers and her team immediate focus is centered around 2019 Rugby World Cup and Tokyo 2020 Olympics.

Celine recently joined the Specialist Sports team having spent two years as Global Vice-President　Concept to Consumer at adidas Football, where she led market strategy and activities, as well as　being responsible for the commercial and brand success for adidas football/soccer globally.

Previously, Celine was – still with adidas – assigned to the Reebok Global HQ, where she has led the Business and Marketing Planning activities worldwide; developing the long-term market strategy and identification of key local initiatives. Céline has also been involved in developing the future of Reebok’s Training initiatives with the launch of the Sport of Fitness.

Along with her current job responsibilities at Reebok, Céline is an active member of the “Conseillers du Commerce Extérieur de la France” (French Foreign Trade Advisors) German chapter. Céline believes in supporting individuals and with that desire to contribute, she plays an active part in adidas mentoring circle; guiding some individual talents identified within the organization as well as some young talents outside the organization.

Driven by her desire to share her experience and grow young talents, Céline also serves as Speaker at the EDC Paris Group (School for Managers and Entrepreneurs) in the Sports Management School (SMS) Program.

Session

Wed, 27th Nov 9:15-9:55

[Keynote1] The Power of Sport: Rugby World Cup 2019 - how adidas maximized its unique presence in rugby to conquer the audience.