11/27 [14:55-15:45]
One Day PASS(11/27)
Full Conference PASS
PD3 How to Make Money other than Advertising
“With the sophistication of marketing, the areas required of advertising agencies are rapidly expanding, with a focus on“ strategy ”,“ creative ”, and“ data ”.
However, many scenes are difficult to achieve with conventional compensation design and decision-making flow, and we are entering a period of change that requires a review of the mechanism."
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- Keisuke Yuyama Moderator
- CyberAgent, Inc.
- Internet Advertising Headquarters Marketing Technology Division Chief Consultant
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- Ryo Ishii Speaker
- northshore Inc.
- Founder&CEO
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- Hiroko Nomiya Speaker
- DENTSUDIGITAL
- manager
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- Keitaro Eto Speaker
- Hakuhodo Inc.
- Marketing Director
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- Kayo Enomoto Speaker
- OPT, Inc.
- Executive Officer