TB2 True Meaning of Customer Experience
Storefronts that were previously considered sales channels, advertisements that were regarded as media, and owned media that were captured as content are all sites where customer experiences are created. How should these touchpoints, which are often managed by different departments within the company, be evaluated and managed across the board?
- Daisuke Inoue Moderator
- Yahoo Japan Cooporation
- Marketing Solutions Group VP Marketing
- Daisuke Inazumi Speaker
- Earth Corporation
- Assistant Manager, Marketing Planning Dept. Marketing General Planning Headquarters
- Aya Komaki Speaker
- Sanrio Entertainment Co.,Ltd.
- president and CEO of Sanrio Entertainment.
- Keiko Ishitani Speaker
- UCC Ueshima Coffee Co., Ltd.
- Managing Director, Marketing Dept, Inovetion Center and DTC Dept.