Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological and neuro- psychological research into the performance of video and sponsored content across the open web, including insight-driven analysis through neuro- scientific methods, big data tracking, A/B testing, and more. Rachel regularly runs online behavior studies with professors from Harvard, Columbia, Yale, Cambridge, Wharton and others. Rachel holds a master’s degree in Social Psychology from Bar-Ilan University, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT.

Session

The Psychology behind Ad Effectiveness: Seize the consumers’ “Moment of Next”