Wed, 27th Nov 2019 [11:00-11:40]
- Taboola Japan KK
- STAGE3
The Psychology behind Ad Effectiveness: Seize the consumers’ “Moment of Next”
In the era of "too much information", brands are facing an increasing complex path to purchase. Search and Social are not enough. Discovery, the 3rd pillar of digital marketing strategy, becomes increasingly important in helping a brand reach their audience. What is Discovery? What is a "moment of next" and why are they important to a brand? Taboola, backed by our large data set, AI and Deep Learning capabilities, will share insights on how to reach consumers at this critical “moment of next”- when the consumer is most ready to experience new things. Learn about how the Japanese consumer behaves online, and what drives them to click. Hear how Japanese brands have been discovered through leveraging the “moment of next.”
