From 2012, I have been engaged in digital advertising planning consistently.



At that time, I imported the OTS survey for the first time in Japan and clarified the value of digital advertising in the integrated planning perspective.



Since I was in charge of a major beverage maker and a major health food maker for 5 years, I acquired a wide range of knowledge for the branding ads and the direct ads.



Recently, as a group manager, I have been launched the first one-team program in Dentsu group to make a strong organization.

Session

Wed, 27th Nov 11:40-10:40

[PD1] Working Style Reformations: Necessity of Inclusivity (100min)