Thu, 28th Nov 2019 [11:00-11:40]
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Essential marketing PR as a sales promotion.
KPIs for PR services have long been based on exposure (conversion of the number of copies) and media cost.
The downside of the PR industry is that it's hard to articulate a correlation with advertiser performance.
There is no doubt that PR creates new prospects and plays an important role in improving corporate performance.
With the number of potential customers visualized by Amazon's data as KPIs, the PDCA cycle for PR is just around the corner.
Mr.Hisai and 5inc. of the vector group ""Antilles"" uncover some tips on KPI of future PR service.
