Thu, 28th Nov 2019 [12:00-12:40]
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What is Retail Readiness that a brand aiming to be No. 1 in Amazon must understand?
More and more companies around the world are choosing Amazon as their first growth platform for new brands.
The first thing you need to do then is... an Amazon ad? No, actually, the most important thing is to prepare "Retail Readiness" before advertising.
The two authors of "Amazon Ad Hoc' explain Retail Readiness, which should be understood by all the brands challenging Amazon.
