Thu, 28th Nov 2019 [14:00-14:40]
Visitor PASS
One Day PASS
Full Conference PASS
- 5 inc.
- STAGE3
Is it impossible to make direct sales EC profitable? Counterattack of online store traffic.
Many companies and brands think that "I want you to have a better customer experience on your own EC site." but it's not easy to dump the huge traffic of major e-commerce malls and lure consumers to their e-commerce sites.
Mr. Takamatsu and Mr. Miura, the floor standard for heretics of EC which repeats guerrilla warfare in D2C, and Mr. Ogata of Nakagawa Masashichi Shoten who withdrew from Rakuten and recovered EC sales rapidly in one year talk about the future of EC which sells directly.
