Thu, 28th Nov 2019 [15:00-15:40]
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Kenshoo Automates Amazon Ads.
Amazon ads are rapidly gaining ground in the digital advertising industry.
It was the top growth ad platform of all major ad platforms in 2019.
But with its rapid growth, Amazon is experiencing the painful process of growing up that other platforms have experienced.
The problem is that the advertising process creates a lot of tasks that overwork operators.
That's why Kenshoo has been offering an automated service for ad management since the 2000s. Advertisers and agencies that take advantage of it are growing rapidly.
5inc., who has already introduced automation and automated most advertising operations, describes a successful model of promote work style reforms.
