…Simultaneous translation
- Official Session
- Presentation Stage
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Visitor PASS
One Day PASS(11/27)
Full Conference PASS
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| 8:00-9:00 Registration / 9:00-9:15 Opening Remarks (by Yuko Furuichi) | ||||||
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One Day PASS(11/27)
Full Conference PASS
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Track for Brand Value Improvement |
Track for Creative, Contents, and Media |
Track for Fintech, Blockchains, and Payments |
Track for Work Styles, Management, and Resource Development |
Track for Adtech and Performances |
ad:tech University |
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Can Companies Make Money with Data? 100min +In this era of data and debt, how should marketers handle and use data and AI... |
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The “ART” of Marketing. How marketers should prepare for the next 5 years. +The Digital Revolution has advanced Ad-tech as an essential part of the Marke... |
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The WHO +We will explain how the human brain works in purchasing decisions, what is in... |
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Thinking about Careers of Marketers +“Marketer's career-themed session has been held several times in ad: tech tok... |
Next Step for Customer Acquisition +"It's a real and fresh session that can be discussed just because we are alwa... |
Strategy foundation +We all understand “strategy” is an important concept, though, we may not find... |
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How to Make Money other than Advertising +“With the sophistication of marketing, the areas required of advertising agen... |
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Perception Change: Why do you need PR in Marketing? +Publicity is understood as a “PR” job in Japan. However, in reality, the role... |
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What Marketers can do for Social Issues +"What can marketers do in social issues? What is needed to face this session ... |
What is our Future in the Monopoly of Huge Platform Era +"Search, email, smartphone, app, SNS, shopping, ... A huge platform that cont... |
OwnedMedia is dialogue. +"In this session, we will guide you to basic marketers, including basic opera... |
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Next Generation Marketing: Using 0PartyDATA +“From the viewpoint of the recent GDPR, the use of data will be limited in th... |
AD・WARS／THE RISE OF MARKET-WALKER +"(Evil Empire?) In this market where digitalization is invading the world, th... |
AI Creates the Future of Marketing and Ads +Japan's leading AI / Big Data specialists from television industry, advertis... |
Distress for Marketers: Ad Verification and ROI +"Additional cost, reduction of distribution destination inventory, operation ... |
Building Brands +I think that the role of a marketer is to nurture the brand in charge and to ... |
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※There will be a Q&A session after every track.
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Visitor PASS
One Day PASS(11/27)
Full Conference PASS
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Networking Party |
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※Please note that the program is not final. Time and speakers may change. Some sessions will have English simultaneous interpretations.
You will use your smartphone (tablet/laptop) to hear English, so please bring your earphones (wired recommended).
- Official Session
- Presentation Stage
|
Visitor PASS
One Day PASS(11/28)
Full Conference PASS
|
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| 8:00-9:00 Registration / 9:00-9:05 Opening Remarks (by Yuko Furuichi) | ||||||
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One Day PASS(11/28)
Full Conference PASS
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Track for Brand Value Improvement |
Track for Creative, Contents, and Media |
Track for Retails, EC, and CX |
Track for AI, Data Driven, and Big Data |
Track for Startup Marketing and Scouting for the Future |
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Reinventions of CX from Retail Tech +Retail-tech is growing and expanding for these years, we expect its benefit t... |
What Cashless Brings to Us +“The spread of“ FinTech ”is changing the way of finance, which has brought si... |
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How Distribution Measures Affect Branding +We will discuss future pictorial maps and issues facing them from the standpo... |
How Fintech Changes Marketing Perspectives +"Where and how FinTech is useful in marketing activities, what should be take... |
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Creating Fanbase by Growing Companies +Fan marketing is important, but how do you actually tackle it? It will be a s... |
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Lessons Learned from Unsuccessful Stories *No photography 100min +“It ’s a long session that connects two sessions of 100 minutes at once. What... |
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Introductory to Advertisement x Blockchain +"How will blockchain change advertising? How should advertisers, media, ad te... |
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E-Commerce Platforms in the New Era 65min +"E-commerce, which was born at the end of the 20th century, has grown linearl... |
Next Generation Working Style by U30 65min +What is “work” and “life” considered by U30? Where is your motivation? Why ... |
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Science Behind TV Commericals +“How will TVCM be rearranged in marketing that does not assume recognition? A... |
Marketing from Digital Strategies to Stores +“By providing customer experiences with the evolution of unilateral digital s... |
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※Please note that the program is not final. Time and speakers may change. Some sessions will have English simultaneous interpretations.
You will use your smartphone (tablet/laptop) to hear English, so please bring your earphones (wired recommended).
